As CEO, Christian oversees all aspects of the company, placing special attention on attracting the best creative talent to the organization.  He feels this is the key to ensuring best product and best service. His area of special interest is public and media relations, and planning worldwide branding and the company's marketing strategy.

Raised in Los Angeles, his mother was a popular radio personality and fashion model who was photographed by the legendary Peter Gowland. His father was a noted classical and jazz music critic, who owned an art gallery in Beverly Hills.

He worked as a graphic artist and illustrator in the U. S. Air Force, attached to the Military Airlift Command. After discharge he was a freelance graphic designer and created numerous posters, brochures, print ads and t-shirt designs. He also enjoyed three one-man art exhibitions of his fine art, drawing outstanding reviews.

Returning to his Southern California roots in 1996, he obtained his degree in Multimedia Design from Platt College. Over the next few years he gained valuable experience with two superb well-known advertising agencies and eventually established his own advertising agency, providing high-end print advertising, web design and photography. His clients reaching from Hollywood, Beverly Hills, and West Los Angeles ... to Seattle, Houston, San Francisco and New York City.

On a visit to Palm Springs in 2001, Christian realized that the desert was not only a beautiful place, but also enjoyed prestige and rapid growth. He relocated the following year.

The quest to find a men's grooming line designed especially for men sensitive to scents and colognes has been a decades-long search for Christian. He discovered that, like many men, he had a hyper-sensitivity to the fragrances and perfumes used in most commercial men's shaving and bath products. He consistently experienced headaches, rashes and skin eruptions with most products he used over the years.

In 2003, he teamed up with business partner Grover J. Taylor. With their combined talent expertise in marketing and business administration, they created Anderson & Taylor Fine Grooming Products for Men in Palm Springs.

Christian is listed in the Marquis "Who's Who in America®" for 2007, which features only 110,000 of the nation's highest achievers. His name will also appear for the first time in the 2008 Marquis "Who's Who in the World®" of which only 50,000 people are listed from 215 countries worldwide. These publications feature notable men and women who are "leaders and achievers from all walks of life, whose contributions have made a lasting impact on the political, cultural, business and academic framework of America and the world".